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Thanks go to ecommerce intelligence firm Marketplace Pulse, who provided the seller ranking data for this article, we were able to summarize the current marketplaces amazon uses today.
Here’s the latest edition of the world’s top 1,000 Amazon marketplace sellers. There’s a breakdown for each of the 17 Amazon marketplaces, and additional data on cross-border trade across Europe and North America.
The global 1,000 list is just below, followed by the top marketplaces amazon uses today.
Then there’s a breakdown of the top 500 sellers on Amazon’s unified marketplaces in Europe and North America. Finally, there are lists of the top 500 merchants for each of Amazon’s 17 established marketplaces.
For the first time we have included data for Amazon in the Netherlands and Saudi Arabia.
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Who are the top 1,000 Amazon sellers?
The sellers here are ranked byfeedback. We’ve used feedback received in the past 12 months, so sellers of highly seasonal products shouldn’t be at an advantage.
Feedback isn’t a direct measure of success, of course, but it is an indicator of sales volume. Amazon has said that most sellers receive feedback on 10% – 20% of their sales, so the number of units sold is likely to be 5x to 10x more than the feedback shown below. This does vary very widely, however, with feedback percentages between2.5%and18%claimed by sellers in the comments below.
So here it is: the full list. Use the “View More” link at the bottom to load one hundred more sellers each time you click.
# | M’place | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|---|
1 | MEDIMOPS | 6,601,729 | 299,147 | 68,000 | 23,077 | 96 | |
2 | Appario Retail Pri… | 459,322 | 175,726 | 67,213 | 12,293 | 99 | |
3 | musicMagpie | 6,926,157 | 171,349 | 35,786 | 10,512 | 96 | |
4 | momox fr | 1,300,814 | 117,224 | 27,794 | 8,222 | 91 | |
5 | Pharmapacks | 1,070,128 | 111,488 | 28,285 | 9,933 | 93 | |
6 | もったいない本舗 ※通常24時間以… | 885,867 | 86,521 | 18,011 | 5,687 | 97 | |
7 | reBuy reCommerce G… | 1,641,793 | 82,096 | 21,253 | 6,690 | 96 | |
8 | World of Books Ltd | 2,199,937 | 79,522 | 14,704 | 4,352 | 94 | |
9 | momox co uk | 798,589 | 70,474 | 15,856 | 4,007 | 93 | |
10 | KW-Commerce | 752,372 | 68,835 | 19,015 | 6,704 | 99 |
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Which Amazon marketplaces have the most top sellers?
The table below shows the Amazon marketplaces with the most sellers in the top 1,000.
The top three marketplaces have been the same for the last four years. The United States still dominates although its total has fallen by 15%, from 512 in 2020 to 434 this year. The UK is next with 273 sellers, an increase of 24% from 221 in 2020. In third place is Germany with 136 sellers, also up 24% from 110 in 2020.
Amazon Brazil now makes a showing in the top 1,000, with two sellers in the list whose primary marketplace is Brazil: LT2 SHOP and LOJA FENIX.
Amazon Australia retains one seller in the top 1,000, Book Depository UK, although this is clearly an importer into Australia rather than a home-grown business. The newest Amazon sites of UAE, Turkey, Singapore, Saudi Arabia and the Netherlands are yet to make an appearance.
# | Marketplace | Sellers | Feedback |
---|---|---|---|
1 | US | 434 | 5,112,678 |
2 | UK | 273 | 2,844,338 |
3 | Germany | 136 | 1,712,705 |
4 | Italy | 49 | 659,460 |
5 | France | 32 | 850,972 |
6 | Japan | 30 | 562,134 |
7 | Canada | 19 | 479,018 |
8 | India | 10 | 383,265 |
9 | Spain | 10 | 400,734 |
10 | Mexico | 4 | 73,698 |
11 | Brazil | 2 | 27,660 |
12 | Australia | 1 | 10,261 |
13 | Turkey | 0 | |
14 | United Arab Emirates | 0 | |
15 | Singapore | 0 | |
16 | Saudi Arabia | 0 | |
17 | Netherlands | 0 |
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Who are the top Amazon sellers in Europe?
Sellers can trade on Amazon marketplaces in the UK, France, Germany, Spain, Italy and the Netherlands using a singleunified account. Feedback is tied to a single seller ID for sellers using unified accounts, so it’s possible to report on the proportion of feedback they have gained from each European marketplace. You can see that breakdown in the table below.
Cross-border trade remains strong, with only 25% of the 500 biggest sellers in Europe getting all their feedback from only one marketplace.
There has been a definite trend towards more European cross-border trade, as many businesses have sales quite evenly distributed across the European marketplaces. This is a big achievement when you consider the different language and marketing efforts required in these countries.
% of top 500 European sellers | |
---|---|
No cross-border sales | 25% |
Less than 10% cross-border sales | 12% |
10% to 50% cross-border sales | 28% |
More than 50% cross-border sales | 35% |
Selling on Amazon Europe and unified accounts
Despite this trend towards more cross border trade, at first glance, half of the top ten European sellers appear to have sales in just one marketplace. In some cases, this is because they are using a different account on each marketplace instead of one unified European account.
This year’s top seller in Europe and worldwide, MEDIMOPS, only uses that account in Germany. They sell using other accounts, under the name Momox, inFranceand theUK. WeinterviewedMedimops/Momox founder Christian Wegner in 2015.
World of Books has different accounts for each of the six European marketplaces, although only their UK account features here. Dodax uses separate accounts for all the European marketplaces and their accounts forUK,Germany,FranceandItalyare all in the top 500.
# | Top m’place | Store name | Total | GB % | DE % | FR % | IT % | ES % | NL % |
---|---|---|---|---|---|---|---|---|---|
1 | MEDIMOPS | 299,147 | – | 100 | – | – | – | – | |
2 | musicMagpie | 171,349 | 100 | – | – | – | – | – | |
3 | momox fr | 117,224 | – | – | 100 | – | – | – | |
4 | reBuy reCommerce G… | 82,096 | – | 84 | 7 | 7 | 2 | – | |
5 | World of Books Ltd | 79,522 | 100 | – | – | – | – | – | |
6 | momox co uk | 70,474 | 100 | – | – | – | – | – | |
7 | KW-Commerce | 68,835 | 16 | 33 | 13 | 23 | 15 | – | |
8 | Songmics | 67,604 | 23 | 32 | 20 | 14 | 10 | – | |
9 | UGREEN GROUP LIMIT… | 65,074 | 25 | 27 | 20 | 15 | 12 | – | |
10 | AnkerDirect | 64,209 | 38 | 45 | 8 | 7 | 2 | – |
Find out more about the European ecommerce landscape inOnline Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Who are the top Amazon sellers across North America?
Amazon has also unified its North American marketplaces, so sellers can sell across the United States, Canada and Mexico from one account. This is the third time we have included a North American breakdown. Before 2018, there was little international trade using these unified accounts.
50% of the top 500 North American sellers now sell across multiple marketplaces, up from 32% in 2020. Further to that, 20% gain more than 10% of their feedback from outside their main country (which is mostly the US).
% of top 500 North American sellers | |
---|---|
No cross-border sales | 50% |
Less than 10% cross-border sales | 30% |
10% to 50% cross-border sales | 20% |
More than 50% cross-border sales | 0% |
It will be interesting to see if this cross-border selling follows the European trend and increases in future years, particularly as the market in Mexico matures. It is worth remembering, however, the large size differences between these economies, compared to their more equal European counterparts.
As with the European sellers, is not always easy to identify cross-border merchants if they are not using one unified account. At first glance, two of the top ten North American sellers appear to sell on only one market. But of those, Anker does sell on Amazon US, Canada, and Mexico, using a different account for each.
# | Top m’place | Store name | Total | US % | CA% | MX % |
---|---|---|---|---|---|---|
1 | Pharmapacks | 111,488 | 96 | 4 | – | |
2 | AnkerDirect | 68,505 | 100 | – | – | |
3 | EPFamily Direct | 65,652 | 88 | 12 | – | |
4 | Utopia Deals | 60,985 | 77 | 23 | – | |
5 | VM Express | 46,349 | 99 | 1 | – | |
6 | MetroDecor | 45,678 | 97 | 2 | 1 | |
7 | Zappos | 45,237 | 100 | – | – | |
8 | iServe | 45,075 | 95 | 5 | – | |
9 | UGREEN GROUP LIMITED | 42,687 | 53 | 24 | 23 | |
10 | Fintie | 41,414 | 84 | 13 | 4 |
We cover ecommerce in the US inOnline Marketplaces in the USA: Amazon is Not The Only Show in Townand Mexico is included inOnline Marketplaces in Latin America: Mercado Libre the Clear Leader.
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Here are the top 500 sellers on the Amazon.com marketplace. The feedback shown is only that received from sales on the US marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using a unified account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | Pharmapacks | 1,046,023 | 106,884 | 27,146 | 9,545 | 93 |
2 | AnkerDirect | 966,100 | 68,502 | 17,363 | 6,276 | 100 |
3 | EPFamily Direct | 188,454 | 57,487 | 14,688 | 5,298 | 97 |
4 | Utopia Deals | 380,804 | 47,184 | 13,789 | 4,724 | 98 |
5 | VM Express | 278,577 | 46,089 | 11,786 | 4,207 | 89 |
6 | Zappos | 257,925 | 45,237 | 13,601 | 5,710 | 100 |
7 | MetroDecor | 181,588 | 44,301 | 10,313 | 3,592 | 95 |
8 | iServe | 212,331 | 43,026 | 12,100 | 4,815 | 99 |
9 | Decluttr Store | 657,607 | 39,054 | 7,923 | 2,437 | 95 |
10 | Juvo+ | 263,765 | 38,288 | 11,003 | 3,935 | 98 |
Find out more about ecommerce in the US inOnline Marketplaces in the USA: Amazon is Not The Only Show in Town.
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Top Amazon UK Sellers
Here are the top 500 sellers on the Amazon.co.uk marketplace. The feedback shown is only that received from sales on the UK marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | musicMagpie | 6,926,157 | 171,349 | 35,786 | 10,512 | 96 |
2 | World of Books Ltd | 2,199,937 | 79,522 | 14,704 | 4,352 | 94 |
3 | momox co uk | 798,589 | 70,474 | 15,856 | 4,007 | 93 |
4 | Book Depository | 4,024,070 | 59,556 | 12,621 | 3,951 | 96 |
5 | WeBuyBooks | 621,377 | 53,210 | 15,470 | 5,339 | 96 |
6 | OnlineMusicFilmsGa… | 560,181 | 52,307 | 12,772 | 4,165 | 96 |
7 | dodax-online-uk | 717,508 | 28,203 | 6,238 | 1,939 | 98 |
8 | Gardener’s Dream Ltd | 86,667 | 27,234 | 3,808 | 1,105 | 93 |
9 | SPARES-2-GO | 341,267 | 25,210 | 5,510 | 1,843 | 95 |
10 | AnkerDirect | 319,584 | 24,562 | 6,522 | 2,112 | 100 |
Find out more about ecommerce in the UK inOnline Marketplaces in the UK: Amazon and eBay Dominate.
Top Amazon Germany Sellers
Here are the top 500 sellers on the Amazon.de marketplace. The feedback shown is only that received from sales on the German marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | MEDIMOPS | 6,601,710 | 299,130 | 68,000 | 23,077 | 96 |
2 | reBuy reCommerce G… | 1,579,197 | 69,360 | 17,963 | 5,574 | 96 |
3 | PEARL Versandhaus | 500,366 | 39,316 | 12,029 | 4,591 | 94 |
4 | CSL-Computer | 517,812 | 33,613 | 8,682 | 3,298 | 99 |
5 | AnkerDirect DE | 113,072 | 28,991 | 8,758 | 2,957 | 99 |
6 | dodax-shop | 174,535 | 28,730 | 6,565 | 2,262 | 97 |
7 | KW-Commerce | 272,896 | 22,914 | 6,394 | 2,370 | 98 |
8 | Songmics | 150,783 | 21,971 | 6,746 | 2,367 | 97 |
9 | -uniqueplace- | 226,651 | 20,000 | 4,521 | 1,704 | 97 |
10 | *MEMORYKING* | 253,265 | 18,852 | 6,232 | 2,450 | 100 |
Germany is included inOnline Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon France Sellers
Here are the top 500 sellers on the Amazon.fr marketplace. The feedback shown is only that received from sales on the French marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | momox fr | 1,300,814 | 117,224 | 27,794 | 8,222 | 91 |
2 | dodax-online-fr | 363,419 | 33,766 | 8,162 | 2,639 | 95 |
3 | RecycLivre | 327,771 | 29,190 | 8,849 | 3,297 | 93 |
4 | ZOverstocksFR | 346,674 | 15,226 | 3,457 | 930 | 82 |
5 | Songmics | 74,902 | 13,497 | 4,937 | 1,506 | 95 |
6 | UGREEN GROUP LIMIT… | 67,884 | 13,328 | 4,203 | 1,530 | 100 |
7 | MEDIAZONE | 28,628 | 10,655 | 3,969 | 1,353 | 98 |
8 | Toututile | 20,474 | 10,105 | 1,752 | 627 | 62 |
9 | P & F France | 66,779 | 9,513 | 2,504 | 828 | 95 |
10 | LES COLIS NOIRS 62 | 39,987 | 9,424 | 3,063 | 986 | 88 |
France is included inOnline Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Italy Sellers
Here are the top 500 sellers on the Amazon.it marketplace. The feedback shown is only that received from sales on the Italian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | KW-Commerce | 240,816 | 16,040 | 4,847 | 1,628 | 99 |
2 | Tipiliano | 21,406 | 12,361 | 4,217 | 855 | 94 |
3 | AUKEY Shop-IT | 20,613 | 11,449 | 3,839 | 1,068 | 100 |
4 | CSL-Computer | 89,306 | 10,028 | 2,586 | 814 | 100 |
5 | UGREEN GROUP LIMIT… | 58,343 | 9,760 | 2,898 | 979 | 99 |
6 | Songmics | 66,391 | 9,756 | 3,566 | 1,110 | 97 |
7 | Fondazione AIRC | 9,630 | 9,630 | 1,126 | 130 | 98 |
8 | dodax-italy | 105,455 | 8,409 | 2,123 | 738 | 81 |
9 | follettostore | 50,457 | 8,109 | 2,579 | 531 | 94 |
10 | CPKK | 8,618 | 8,096 | 2,686 | 940 | 95 |
Italy is included inOnline Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Spain Sellers
Here are the top 500 sellers on the Amazon.es marketplace. The feedback shown is only that received from sales on the Spanish marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | REY ® | 102,122 | 15,952 | 3,235 | 986 | 87 |
2 | CABLEPELADO | 58,583 | 13,333 | 3,408 | 1,050 | 98 |
3 | KW-Commerce | 94,598 | 10,419 | 2,474 | 818 | 99 |
4 | UGREEN GROUP LIMIT… | 41,779 | 8,103 | 2,175 | 728 | 100 |
5 | Songmics | 39,837 | 6,894 | 2,202 | 687 | 95 |
6 | OFITURIA | 13,299 | 6,580 | 1,209 | 427 | 69 |
7 | Spanish Aosom, S.L… | 21,132 | 6,219 | 2,035 | 642 | 93 |
8 | CSL-Computer | 51,034 | 5,576 | 1,347 | 458 | 99 |
9 | OcioDual | 15,499 | 5,163 | 1,479 | 432 | 79 |
10 | Accessory_JETech_A… | 7,191 | 4,791 | 984 | 326 | 100 |
Spain is included inOnline Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Netherlands Sellers
Here are the top 500 sellers on the Amazon.nl marketplace. The feedback shown is only that received from sales on the Netherlands marketplace. The feedback data will vary from that in the global list above, for merchants selling to other European marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | Rarewaves NL | 332 | 332 | 182 | 72 | 68 |
2 | Songmics | 178 | 178 | 90 | 39 | 90 |
3 | YingNew | 155 | 155 | |||
4 | WDLHY | 150 | 150 | |||
5 | mpeoiasd | 145 | 145 | |||
6 | Book Depository NL | 143 | 143 | 71 | 33 | 48 |
7 | Greenbean Germany | 140 | 140 | 139 | 139 | 100 |
8 | AnkerDirect | 109 | 109 | 77 | 35 | 100 |
9 | broadroot | 104 | 104 | 67 | 20 | 35 |
10 | Spigen EU | 104 | 104 | 69 | 28 | 96 |
The Netherlands is included inOnline Marketplaces in Europe: Dynamic, Diverse and Disjointed.
Top Amazon Canada Sellers
Here are the top 500 sellers on the Amazon.ca marketplace. The feedback shown is only that received from sales on the Canadian marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | Warehouse Deals | 80,747 | 22,824 | 4,588 | 599 | 81 |
2 | importcds__ | 450,194 | 14,465 | 2,355 | 1,019 | 75 |
3 | Utopia Deals | 41,949 | 13,730 | 4,661 | 1,635 | 97 |
4 | Round3CA | 106,166 | 13,721 | 3,607 | 1,019 | 92 |
5 | AnkerDirect-CA | 100,693 | 13,049 | 3,278 | 1,114 | 100 |
6 | PCAccessory_JETech… | 26,253 | 12,852 | 3,369 | 1,353 | 100 |
7 | Spigen CANADA | 113,580 | 12,482 | 3,337 | 1,274 | 98 |
8 | UrbanInspirations | 122,429 | 12,276 | 3,078 | 814 | 78 |
9 | Rarewaves-CA | 101,269 | 10,281 | 2,070 | 656 | 88 |
10 | UGREEN GROUP LIMITED | 39,115 | 10,153 | 2,917 | 1,036 | 100 |
Top Amazon Mexico Sellers
Here are the top 500 sellers on the Amazon.com.mx marketplace. The feedback shown is only that received from sales on the Mexican marketplace. The feedback data will vary from that in the global list above, for merchants selling to other North American marketplaces using the same account.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | UGREEN GROUP LIMITED | 36,545 | 10,019 | 2,679 | 808 | 100 |
2 | SVENSKA | 11,608 | 7,538 | 2,716 | 896 | 97 |
3 | Redlemon | 19,593 | 6,921 | 2,629 | 884 | 96 |
4 | PCAccessory_JETech… | 18,598 | 6,759 | 1,664 | 462 | 100 |
5 | Telmov | 7,549 | 6,606 | 1,729 | 567 | 93 |
6 | HM-HM | 7,577 | 6,151 | 2,830 | 920 | 94 |
7 | SonolifeMX | 10,041 | 4,930 | 1,697 | 591 | 100 |
8 | Jasinber | 16,400 | 4,490 | 1,002 | 354 | 96 |
9 | TECHVIDA | 6,275 | 4,374 | 1,663 | 475 | 93 |
10 | Grupo Modelo, S.A.… | 5,722 | 4,270 | 368 | 72 | 86 |
Mexico is included inOnline Marketplaces in Latin America: Mercado Libre the Clear Leader.
Top Amazon Brazil Sellers
Here are the top 500 sellers on the Amazon.com.br marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | LT2 SHOP | 24,301 | 17,293 | 5,099 | 1,751 | 69 |
2 | LOJA FENIX | 10,271 | 8,526 | 2,407 | 567 | 96 |
3 | Shop Coronitas | 7,402 | 4,848 | 526 | 166 | 78 |
4 | Livraria Siciliano | 5,830 | 4,751 | 398 | 184 | 90 |
5 | UmLivro | 5,469 | 4,303 | 1,436 | 872 | 92 |
6 | WEBFONES | 4,982 | 4,207 | 1,261 | 234 | 94 |
7 | Magazine Gaya | 7,749 | 3,823 | 848 | 230 | 90 |
8 | Beleza na Web | 3,621 | 3,499 | 1,201 | 164 | 80 |
9 | Part.B | 3,347 | 3,064 | 827 | 207 | 72 |
10 | BOOKFAST | 3,715 | 2,993 | 913 | 331 | 83 |
Brazil is included inOnline Marketplaces in Latin America: Mercado Libre the Clear Leader.
Top Amazon Australia Sellers
Here are the top 500 sellers on the Amazon.com.au marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | Book Depository UK | 30,454 | 8,694 | 2,007 | 545 | 94 |
2 | Harris Technology | 4,128 | 4,048 | 1,006 | 351 | 99 |
3 | Sunvalley-Brands | 6,044 | 3,484 | 1,059 | 287 | 100 |
4 | Statco AU | 3,446 | 2,688 | 934 | 326 | 95 |
5 | Artiss Furnishings | 6,252 | 2,653 | 1,063 | 318 | 77 |
6 | UGREEN GROUP LIMIT… | 3,651 | 2,551 | 840 | 300 | 99 |
7 | Tech Vendor AU | 4,355 | 2,485 | 765 | 279 | 100 |
8 | The Nile Australia | 3,845 | 2,338 | 640 | 183 | 77 |
9 | AMR Direct | 3,403 | 2,113 | 546 | 167 | 100 |
10 | Rarewaves UK | 5,975 | 2,099 | 519 | 165 | 90 |
Find out more about ecommerce in Australia inOnline Marketplaces in Australia and New Zealand: eBay and Trade Me Lead.
Top Amazon Japan Sellers
Here are the top 500 sellers on the Amazon.co.jp marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | もったいない本舗 ※通常24時間以… | 885,867 | 86,521 | 18,011 | 5,687 | 97 |
2 | バリューブックス 【防水梱包で、… | 903,164 | 67,749 | 15,464 | 5,418 | 98 |
3 | 買取王子 本店 | 370,168 | 65,099 | 13,681 | 4,273 | 96 |
4 | ネットオフ | 1,122,311 | 50,189 | 11,863 | 3,900 | 96 |
5 | AnkerDirect | 196,466 | 24,530 | 7,202 | 2,590 | 100 |
6 | カウゾー ※主にゆうメール発送のため… | 238,457 | 23,740 | 4,947 | 1,636 | 98 |
7 | ブックマーケティング(到着予定日・出… | 298,698 | 18,389 | 3,403 | 750 | 95 |
8 | 通販できるみんなのお薬 | 44,382 | 14,790 | 3,320 | 1,217 | 97 |
9 | ブックサプライ北大阪DC | 115,870 | 14,150 | 2,914 | 967 | 96 |
10 | 『もったいない本舗』 ※通常24時間… | 475,769 | 13,726 | 3,672 | 1,109 | 98 |
Find out more about ecommerce in Japan inOnline Marketplaces in Japan: Rakuten, Amazon and PayPay Mall.
Top Amazon Singapore Sellers
Here are the top 500 sellers on the Amazon.sg marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | The Book Depositor… | 589 | 489 | 105 | 27 | 41 |
2 | TheProductsHub | 168 | 168 | 74 | 54 | 11 |
3 | SunvalleyTek-SG | 151 | 141 | 44 | 8 | 75 |
4 | UGREEN GROUP LIMIT… | 125 | 119 | 32 | 10 | 100 |
5 | SPIGEN OFFICIAL | 110 | 104 | 42 | 13 | 85 |
6 | MEYMEY | 70 | 70 | |||
7 | BizgramAsia | 65 | 65 | 3 | 2 | 100 |
8 | Selcen’s Store | 44 | 44 | 1 | ||
9 | Govii | 42 | 42 | |||
10 | Ran Ke SG | 40 | 40 | 16 | 4 | 100 |
Find out more about ecommerce in Southeast Asia inOnline Marketplaces in Southeast Asia: A Unique Region for Ecommerce.
Top Amazon India Sellers
Here are the top 500 sellers on the Amazon.in marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | Appario Retail Pri… | 459,322 | 175,726 | 67,213 | 12,293 | 99 |
2 | Cloudtail India | 1,354,085 | 66,404 | 21,001 | 3,939 | 97 |
3 | Amazon Retail Pantry | 38,272 | 31,433 | 7,788 | 1,970 | 88 |
4 | Cloudtail Pantry | 38,517 | 31,064 | 7,582 | 1,870 | 89 |
5 | Amazon Retail | 59,140 | 24,112 | 6,736 | 1,728 | 89 |
6 | STPL Exclusive Onl… | 60,035 | 21,891 | 8,358 | 820 | 80 |
7 | Darsh*ta Electronics | 86,556 | 10,253 | 3,587 | 598 | 85 |
8 | uRead-Store | 32,205 | 8,695 | 2,270 | 527 | 90 |
9 | Darsh*ta Etel | 6,916 | 6,916 | 3,455 | 714 | 87 |
10 | Cloudtail Business | 11,305 | 6,771 | 2,400 | 624 | 71 |
Find out more about ecommerce in India inOnline Marketplaces in India: Amazon and Walmart Evenly Matched.
Top Amazon Turkey Sellers
Here are the top 500 sellers on the Amazon.com.tr marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | kitapbulut | 277 | 168 | 125 | 46 | 46 |
2 | Xstra Digital Stor… | 166 | 166 | |||
3 | Akilliphone | 276 | 129 | 59 | 12 | 92 |
4 | Book Depository Un… | 114 | 114 | 53 | 8 | 88 |
5 | 4D Markt | 110 | 110 | |||
6 | Elektromaxx | 127 | 104 | 29 | 13 | 92 |
7 | kitapzen | 124 | 103 | 50 | 19 | 42 |
8 | CEPEKSPRESS | 120 | 102 | 41 | 16 | 81 |
9 | Mirfa_Bilisim | 100 | 86 | 30 | 13 | 77 |
10 | cekuonline | 194 | 84 | 30 | 12 | 50 |
Top Amazon UAE Sellers
Here are the top 500 sellers on the Amazon.ae marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | UGREEN GROUP LIMIT… | 2,050 | 1,510 | 284 | 76 | 100 |
2 | Shift.Electronics | 973 | 944 | 13 | 2 | 50 |
3 | Kingdisk-Store | 1,301 | 791 | 161 | 40 | 100 |
4 | CLIK2BUY-AE | 845 | 748 | 146 | 43 | 100 |
5 | E-winner | 681 | 408 | 70 | 18 | 94 |
6 | Jane-Shop_uae | 735 | 408 | 75 | 25 | 88 |
7 | AnkerDirect AE | 396 | 383 | 151 | 56 | 100 |
8 | The Book Depositor… | 586 | 351 | 28 | 10 | 80 |
9 | WhatAmericaBuys. | 509 | 340 | 63 | 14 | 79 |
10 | Elegance-Fashion | 369 | 284 | 73 | 18 | 89 |
Top Amazon Saudi Arabia Sellers
Here are the top 500 sellers on the Amazon.sa marketplace.
# | Store name | Total | 12 mo | 3 mo | 1 mo | Pos % |
---|---|---|---|---|---|---|
1 | NewCity99 | 708 | 708 | 363 | 47 | 57 |
2 | Family-Market7 | 407 | 407 | 236 | 18 | 39 |
3 | داديخAliExpress | 348 | 348 | 345 | 345 | 96 |
4 | UGREEN GROUP LIMIT… | 339 | 339 | 159 | 41 | 98 |
5 | Sheratick_ksa | 140 | 140 | 65 | 21 | 81 |
6 | superphone | 131 | 131 | 71 | 16 | 88 |
7 | Sunvalley Brands-A… | 126 | 126 | 85 | 20 | 100 |
8 | ALOTHAIBI | 112 | 112 | 53 | 16 | 94 |
9 | Winslandksa | 111 | 111 | 46 | 16 | 88 |
10 | kznov10 | 84 | 84 | 73 | 2 | 50 |
About the Data
The top seller lists were provided by ecommerce intelligence firmMarketplace Pulsein January 2021, with further data gathering and research on cross-border selling undertaken by Web Retailer.
The list is ordered by total feedback in the last twelve months. Feedback is an indicator of sales volume, but not revenue. Not all buyers leave feedback, so the number of units sold will be higher than the volume of feedback received.
If you have any questions just let us know in the comments below!
Affiliate links in this article: Amazon seller links.
Photo: Used by kind permission ofS. Pines. All rights reserved.
Liz
Reply
Glad to see the clients I helped specifically on their Amazon expansion last year on that list! Smiles all round!!
Imart
In reply to Imart
Reply
I'm really struggling with my online business. Could you please me with product sourcing? I'm in the United Kingdom
saandeep yaadav
In reply to saandeep yaadav
what product you want to source please email
Have you solve your sourcing problems ??
Antonio
In reply to Antonio
Reply
Hi! Would you mind sharing how you help them with their Amazon expansion? Thanks!
kevin
In reply to kevin
Reply
Please could advise how you help clients expansion ?
I am interested .
Lindo
In reply to Lindo
Reply
How did you help them?
Jay
In reply to Jay
Reply
Hello liz looking for some help .will be much appreciated
Akhtar Kasia
Reply
This is a fantastic list to motivate current and new sellers. It is well thought out, detailed and well presented. Well done! Amazon do get bad press time to time. What most sellers forget is that Amazon only charges on the sale of the item. Unlike Ebay or PPC where it is a pure gamble unless you know what you are doing. I would however add caution to ensure offline and other sales channels are also utilised and not rely 100% on Amazon sales.
Dirk
Reply
Could you add the amount of products these sellers have to the list? Would be an interesting thing to the comparison.
Andy Geldmanauthor
In reply to Andy Geldman
Reply
Thanks for the question Dirk. I have some data on product volume but it doesn't include all the media categories so would not be accurate for all sellers.
If you are interested in the product volume for just a few sellers you can click the links to their seller information pages on Amazon. The product widget there includes a page count which can be used to calculate how many products they have listed.
Jake
In reply to Jake
It would be interesting to see Amazon's own accounts to see how they rank against the rest of us... even if you list them with an asterisk... would they take the top four spots or is there a top seller 3rd party that does better than the host?
James F.
In reply to James F.
Jake! What up dude.. it's James F. .. small world....
Dirk
In reply to Dirk
Thanks Andy. Yes, did that. Just hoped there would be an easier way to compare :)
Steve
In reply to Steve
Sorry I'm so late to the conversation but I just saw this and wanted to reach out to you, Andy,
First off, this is a fascinating list and article. Thanks for putting this together.
I'm the Amazon sales manager at one of the companies listed above and can definitively say that the idea of 10-20% of transactions getting feedback has some limitations as an indicator for units sold.
My company is fairly well ranked on this list and our units sold in a 12 month time are more than 40 times the number of feedback comments received. That means we only get feedback on about 2.5% of transactions...and we actively request feedback from every customer.
I'm confident that there is a correlation between feedback and orders, but there are so many factors that throw that number off that I don't think it's enough to base volume off of feedback alone.
For example, we sell in multiple product categories and find that we receive proportionally more feedback in some categories. The dollar amount of the transaction also has a correlation to likelihood of feedback. Additionally, some items lend themselves to buying multiples while others do not. If a customer buys 5 units in one transaction, that will still lead to a maximum of one feedback.
So while the metric you used certainly is better than nothing, I think it will overrate some while underrating others based on what they sell.
Our seller account may be an outlier of course, but I thought I'd share either way.
Thanks again!
Andy Geldmanauthor
In reply to Andy Geldman
Thanks for the comment Steve.
Absolutely, it will overrate some and underrate others. However, it is comprehensive and transparent and, I believe, the best possible without making a lot of shaky assumptions on average feedback rates, sales prices etc. etc. So I prefer to keep it simple, and be upfront about the source of the data and its shortcomings.
I think the variation in feedback rates is fascinating. Some sellers like Pete below do report up to 20% while others just get feedback on 2-3% of sales like you. It seems to vary by country, but I'm guessing product category, price and other factors also play a part.
James Amazio
In reply to James Amazio
Very nicely broken down Steve! I def agree with you; from my experience (I run an app called Feedbackz and see/work with feedback/reviews all day long!) I see the same of the notion that.. it's many, many factors associated with conversions.
With that said; I've would have to give ballpark of around 5-7% for seller feedback (even worse conversions for product reviews) averaging the highs and lows of niches, marketplaces, product quality, etc. etc... high end is about 20-23%.
We actually worked with 2 sellers out of this list and improved their feedback from ~5% to about ~21% on all orders.. essentially doubling their monthly totals from previous months. (without going into super data). Anyways.. I think they probably climbed up this list since.. =)
With that said.. there's a few tactics that'd definitely up that ~2.5 mark. I'd be open to any questions, suggestions, etc. if increasing feedback is of any interest to you. (without any annoying pressure sale of an app!)
I can be reached at [emailprotected]
Regarding Andy's comment; I think it's a good base to go from seeing as how there isn't much other data that Amazon is willing to make public. A few of the listed companies can probably shuffle around in hierarchy (if given 100% data) but I'd say for the general,.. those listed def earned to be "nominated" of making it on the list lol!
- James A.
Mike
In reply to Mike
Is there a way to rank top US sellers within each marketplace - UK, Germany, France, Italy, Spain, Canada, India, Japan and China? I am willing to query on my own, I just do not know where to start. Thanks!
Andy Geldmanauthor
In reply to Andy Geldman
Not consistently, as the seller's country is not always displayed on the seller information page in each marketplace.
Andy Geldmanauthor
Reply
Hi Cheryl, thanks for the comment.
I agree that's a big concern, but it's worth taking into account the volume that these sellers do. hippo books got 131,628 feedback in the past 12 months so probably had well in excess of a million orders. If they got 99.9% of the orders right, which would be fantastic, that would still be 1,000 orders they got wrong. I don't think 30 complaints on the BBB is a lot for a business doing that volume of sales.
Jakarri Demery
In reply to Jakarri Demery
Reply
Great point, I just realized that if a product has even maybe just a couple hundred of reviews, probably means that they're doing a couple hundreds sales a month or more.
Some of the reviews can have nothing to do about the product itself and something the customer did wrong. Like order the wrong size, or be to click to purchase and order the wrong item entirely. One can never reverse engineer enough, worked for China! Lol.
This is a very informative article and thanks for taking the time to put this together.
Greg STADLER
In reply to Greg STADLER
Reply
You can address and satisfy all BBB complaints if you care to as a company. We do. Was very disappointed in that outfit when I approached them for our company to be a "rated" member. The more of our companies I wanted to have BBB endorsem*nt, the more money they wanted- BBB is BS.
D&B same way- they want money to make you look good- we do it the old fashion way- we earn it!
James F.
Reply
This right here is GOLD! Very nicely put together.. so roughly 1 in 20-25 people will leave a seller feedback.. that means:
Feedback total x 20 = total sales.
Yikes!
Andy Geldmanauthor
In reply to Andy Geldman
Reply
Hi James, thanks for the comment.
There's probably a lot of variance in the % of buyers who leave seller feedback. Amazon's own statistic of 10%-20% does feel high though. I'm hoping to get data on it sometime and might be interesting to see if it varies by country, category etc.
Steve
In reply to Steve
Agreed. The percentage seems very high to me.
Ali
Reply
Are you going to do an eBay list this year? Loved last year's one!
Andy Geldmanauthor
In reply to Andy Geldman
Reply
Yes, probably an update to last year's. No date scheduled for it though.
Andy Geldmanauthor
Reply
Hi Jens, thanks for your question. The flags do not indicate the country in which the seller is based, but the Amazon marketplace where they received most feedback.
Maya
Reply
Sadly Amazon is not available in Australia, not for buyers or sellers,only Amazon books....even though Australia is one of the highest online purchasing population there is, but I guess Ebay isn't complaining.
Austin
Reply
Is there a site like profitsourcery.com for American Amazon seller. Thanks in advance for your replies.
Andy Geldmanauthor
In reply to Andy Geldman
Reply
Yes there's Primeresale, ScanDroid Pro and probably others.
adrian
In reply to adrian
and of course profitsourcery.com itself launched in USA early October
Tobi
Reply
Not very good quality. So much sellers are missing. Sometimes a seller is missing only in one marketplace. For example KW-Comerce in europe. There you have only two markets instead of 5. And KW is one of the biggest. ?
Also a lot of others are missing, the last update in 2015 was a lot better
Andy Geldmanauthor
In reply to Andy Geldman
Reply
Thanks for the feedback Tobi. We are looking into it now.
Andy Geldmanauthor
In reply to Andy Geldman
Reply
OK we have now updated all the data - global, Europe and all the countries. I think we have picked up a lot of the missing sellers and additional marketplaces for sellers with unified European accounts.
Thanks for your patience!
Tobi
In reply to Tobi
Now its perfect.
Thank you
jack mcdermott
Reply
Hello
Am interested in the International Mastermind
Currently approved in Amazon .UK and Amazon,jp, have not sold there yet. VAT driving me crazy.
Selling around 30K / month currently
Thanks
Jack
Peter
Reply
Hi Guys, do you fix the wrong data?
Dex
Reply
I believe Cloudtail on Amazon India is an Amazon company and can be excluded from the list.
Andy Geldmanauthor
In reply to Andy Geldman
Reply
Cloudtail is a 49:51 joint venture between Amazon Asia and Infosys founder NR Narayana Murthy's personal investment vehicle Catamaran, says India's Economic Times.
So while not technically an Amazon company, the intent of this list is to show third-party sellers so we will exclude it when we put out an update within the next few weeks.
Kristof
Reply
Is it possible to extract a list of items a seller sells?
Lash
In reply to Lash
Reply
Yes, you can use some free/paid tools that give you a detailed report on the list of products and other insights. Some tools to look at are Jungle scout, SellerPrime, Sellics etc,
doug
Reply
Hi Ron,
Interested
~$250k sales / 15,000 units per month domestically.
Doug
Greg Burchfield
Reply
Interested in the international fulfillment mastermind. We are currently generating sales of 15-20k / month but gearing up for expansion both at home and the European marketplaces. Our database provider has recently added ISBN search capability in Europe and we are in France now doing a little recon. Looking forward to hearing from you!
Mario
Reply
Hi Andy - how was this information pulled by marketplace? I'd like to see if there is a complete list for the Canadian marketplace.
Arty
Reply
Would you share your feedback solicitation approaches?
Do you employee any service provider to assist, or just emailing customers?
Seems to me that when you are high up enough, Amazon solicits feedback for you.
-Arty
Lash
Reply
Hello Andy, thanks for the report. Is there a way to get the list from the US with their contact details?
Sharnee Bennett
Reply
Andy, this is a brilliant article! Can I kindly ask you what name you think would work better for my store? Bennett's Shopping Emporium? Or Depot 33?
Thanks so much, looking forward to hearing from you,
Sharnee
mustafa
Reply
Hi guys,
I am practically new in this amazon selling journey, and i will like to learn from any top Amazon sellers in US/EU (for I am willing to make my journey and fly up) perhaps learning from the founders of pharmapacks, for a start?
Am not sure, but a few name drops would help
Tom Roberts
Reply
Hi Andy,
Thanks for the 2018 report on the World's Top Amazon Sellers and it's great to see the new marketplaces being added.
Am quite surprised how little cross border activity is going on in the North American Amazon marketplaces, a lot more going on in Europe, but as you say this could change with time.
Glenn White
Reply
When it comes to Amazon's seller feedback ratings, you cannot always believe what you read. Several months ago I discovered that Amazon frequently removes or strikes out three stars and less ratings while leaving four and five star ratings with similar content for many sellers. This manipulation activity is far from being an isolated incident.
Over the last several months, I've been sending proof of the manipulation to Amazon, but as far as I can tell, they are unwilling to stop the malicious activity.
It's not very difficult to find sellers where their feedback ratings are being manipulated. All you need to do is keep an eye on the sellers with close to 100% positive ratings. It's amazing how many three stars and less ratings will show up, then disappear. While some of them might be removed by the customer, it appears to me that the majority are removed or struck out by Amazon.
When Amazon is confronted about the issue of feedback removal, Amazon will give a URL along with a song-and-dance statement about why the removals happen. But the one part they always ignore has to do with why the removals only happen to three stars and less feedbacks while four and five star feedbacks with similar content (which violate Amazon's policies) are left untouched.
Of course, statements without proof should not to be taken with any seriousness. But in my case, I can provide plenty of documented evidence to the malicious manipulation of Amazon's seller feedback data.
Seller
In reply to Seller
Reply
...this isn't manipulations. Feedbacks are not meant for product reviews. Many many many feedbacks end up being related to the product. Also, any FBA order with negative feedback is also subject to removal. Feedback is and should only be for the service provided by the seller. Not how well the customer liked the product or how Amazon FBA screwed up somehow. All of these are subject for removal and it is not "manipulation".
R. Huston
Reply
I notice Amazon's "Prime Pantry" made the list. I hope you will edit that out.
Andy Geldmanauthor
In reply to Andy Geldman
Reply
In previous years we searched for and excluded Amazon's own selling accounts such as Warehouse Deals, Cloudtail, Zappos etc.
This year we have included all selling accounts (those with a feedback profile anyway, so Amazon Retail is still excluded).
So not all are third-party sellers, but on the upside I think it is interesting to see the comparative size of Amazon's own accounts.
Rehnell Blackett
Reply
Is this list of people general amazon sellers or amazon FBA sellers?
sam
Reply
Where can I find a list of all active Sellers on Amazon in Germany?
zurashildeli
Reply
Just to classify, are these 1000 brands or resellers?
Kate Mertonauthor
In reply to Kate Merton
Reply
Thanks for the question. It includes all Amazon sellers.
Josh Hudgins
Reply
Andy, thank you for putting this together. If it's not too much trouble, would you mind sharing in more detail about your methodology? Thank you Andy...fascinating article.
Ihor
Reply
Awesome, working with 10 of the top 100 sellers in the US. I couldn’t be happier seeing them in the lists above.
Rishav
Reply
List of top selled product by amazon?
Kate Mertonauthor
In reply to Kate Merton
Reply
Amazon do their own list here: https://www.amazon.com/Best-Sellers/zgbs
seller
Reply
thanks
Ronald
Reply
Global top 600, next year top 500! :) Great team work pays off.
Bruce A Lawrence
Reply
It is a nice list, but what is it? You show the rankings but it is not clear what you are ranking for. Are they ranked for sales or for ratings?
Kate Mertonauthor
In reply to Kate Merton
Reply
Hi Bruce. The sellers are ranked by feedback received in the past 12 months.
Bruce A Lawrence
In reply to Bruce A Lawrence
Ah, I see. It is the last 12 months number of rating, not the total.
Ezekiel
Reply
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